Gresham's law
There's a little-known observation called "Gresham's law" that may or may not have some relevance to today's security market. Gresham's law says roughly that the introduction of debased currency will tend to make non-debased currency disappear from circulation when people tend to hold onto the currency with more intrinsic value and spend the rest. It's named for Thomas Gresham, an advisor to Queen Elizabeth, but Gresham wasn't the first to note this behavior. Nicole Oresme described it in his 1357 book De origine, natura, jure et mutationibus monetarum.
This principle doesn't apply to all cases where low-quality and high-quality alternatives compete in the marketplace. It also needs some sort of regulation to make it happen. In the case of coins, there are laws that say that both the non-debased coins and the debased ones are worth the same amount, so the non-debased ones tend to disappear from circulation. In cases where there is no requirement that the low quality alternative be worth the same as the high quality alternative, Gresham's law doesn’t predict that the high-quality alternative will disappear.
In the case of the PCI DSS, however, we may have a situation where Gresham's law does hold. This is because compliance officers are often looking for a solution that lets them pass their PCI DSS audit instead of a solution that actually provides strong and useful security. The PCI DSS now acts like a regulation that makes the high-quality and low-quality products equal because they both will let their users pass their PCI DSS audit. If this is the case, then we would expect high-quality security products to disappear, leaving their low-quality competitors as the only alternatives. This hasn't happened yet. Should we expect it to happen soon?
According to "Gresham's Law or Gresham's Fallacy," a paper recently written by Arthur Rolnick and Warren Weber of The Federal Reserve Bank of Minneapolis, Gresham's law isn't as true as we might think. Here's the abstract for their paper that sums up what they found:
The claim that bad money drives out good is one of the oldest and most cited in economics. Economists refer to this claim as Gresham’s law. Yet despite its seemingly universal acceptance, this claim does not warrant its status as a law. We find it has no convincing explanations and many overlooked exceptions. We propose an alternative hypothesis based on the costs of using a medium of exchange at a nonpar price: small-denomination currency undervalued at the mint tends to disappear from circulation while large-denomination currency usually circulates at premium. Examining a variety of historical episodes when market and legal prices were different, we find our “law” can explain history much better than Gresham’s.
Like most things, the applicability of Gresham's law turns out to be more complicated that you might first think, and it takes a more careful understanding of a particular situation to predict exactly what will or will not happen. If this is the case, it looks like we may not have to worry about high-quality security products disappearing because of the PCI DSS.





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