A possible use for spam

I've received lots of spam emails recently that tell me that I've been selected for inclusion in some sort of Who's Who book. As far as I can tell, all of these are scams designed to get you to give them your credit card number so that they can charge you for expensive books that you didn't order. On the other hand, maybe there's actually a good use for these scams.

I have to wonder if being included in one of these books would help your chances for college admission these days. Imagine being able to add the following to your college application:

• Received first pre-approved credit card offer at age 2
• Included in Cambridge's Who's Who at age 4

Could that be the additional padding that will separate you from the other applicants at the more selective universities?